Debenhams lead the way

Finally, it seems that somebody is actually listening to the consumer, not just pretending to.

Debenhams have decided to produce an unairbrushed image of a swimwear model, alongside an annotated, airbrushed version. Here's the full article.

Airbrushed images create low self esteem and a lack of body confidence.

Being curvy myself, I for one, am glad that this at least seems to be showing progress towards using real images of real women, not something that is unattainable.

They also recently used a size 16 model for some of their advertising, and it's about time; the size of the average UK woman is now 16, not the trim 12 it was a few years ago.

I'm not saying that being overweight is healthy but shouldn't we at least show skin tonation and fly-away hairs. Everyone has them; shouldn't it be celebrated like the "Love your body" Dove campaign?

Plus if they are advertising clothes, wouldn't it be an added bonus if they looked fabulous on even an unmade-up woman?