Finally, it seems that somebody is actually listening to the consumer, not just pretending to.
Debenhams have decided to produce an unairbrushed image of a swimwear model, alongside an annotated, airbrushed version. Here's the full article.
Airbrushed images create low self esteem and a lack of body confidence.
Being curvy myself, I for one, am glad that this at least seems to be showing progress towards using real images of real women, not something that is unattainable.
They also recently used a size 16 model for some of their advertising, and it's about time; the size of the average UK woman is now 16, not the trim 12 it was a few years ago.
I'm not saying that being overweight is healthy but shouldn't we at least show skin tonation and fly-away hairs. Everyone has them; shouldn't it be celebrated like the "Love your body" Dove campaign?
Plus if they are advertising clothes, wouldn't it be an added bonus if they looked fabulous on even an unmade-up woman?
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